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A complete guide to Expo 2020 Dubai & How Beneficial For Advertising Business

expo 2020 dubai

Expo 2020 Dubai is very popular among job seekers and business enthusiasts as it is considered to be one of the largest events taking place in the history of the UAE. If you are from Dubai or planning to travel to Dubai, to attend the Dubai Expo 2020, then you need to have a complete idea about how beneficial it is for business entrepreneurs and job seekers, especially in the media and advertising sector. 

What is Dubai Expo 2020?

Expo 2020 Dubai is one of the world’s greatest events and shows that provide an opportunity for people to connect from different countries of the world, to experience the best of art, performance, technology, innovation, invention, science, thoughts, and ideas that can create a lasting impact in our lives. 

It will also focus on the power of the youth to unlock their skilled potential to meet the growing demands of the industrial world. That being said, business entrepreneurs, investors, venture capitalists, and job seekers are keen on looking forward to this biggest show to take place from October 1st, 2021 to 31st March 2022 (which has been postponed due to the COVID pandemic). 

Benefits of Dubai Expo 2020 for advertising businesses

Needless to say, all types of businesses will be benefitted from Expo 2020 Dubai, especially the advertising business, where their core function is to create brand awareness and visibility. This also means that as a startup, the Expo can be a great platform to boost your business. Here are some of the benefits of Expo 2020 for your advertising business:

  • Attract new clients and businesses

As it’s going to be a huge investment play by international brands, the advertising companies, and their related sector is going to have a huge rise in their business as the startups need to showcase their unique innovations to a global stage. 

  • Helps to increase your online and offline brand presence

Being a global meet, the Dubai Expo 2020 thrives in the local and international market to ensure that this universal platform helps your product reach its target audience much better than any other source of promotion. 

  • Boosts profit for your business

As there is a huge amount of investors meeting up in this global event, experts expect a rise in foreign investment, which is a good sign for startups and SMEs. This also indicates that the economy will be flourishing and that this is the right time to showcase your brand to the global market. 

How to participate in Dubai Expo 2020

If you own a business, you can register in the Expo 2020 Dubai online marketplace (OMP). This is a platform where you can quote your offerings and explore growth opportunities in your career graph.