No matter how much growth and traffic you get from digital marketing, there is this one marketing strategy that never goes out of trend and ensures optimum brand visibility, which is none other than outdoor advertising Dubai. Advertising on streets, walls, bus stations, taxis, and public gathering rounds, have once been the only source of marketing for businesses 7-8 years back. But now, things have changed and people prefer promoting their brand through digital marketing. Though digital marketing is yet another powerful platform to reach your brand to the target audience, it involves a certain amount of expenditure, which is quite high compared to the conventional outdoor advertising in Dubai. That’s why outdoor advertising has been a boon for all types of businesses, especially small startups and business enterprises.
Dubai is a tourist destination with one of the highest numbers of tourists landing in the city per day, has a great scope for outdoor advertising as the travelers and tourists spend much of the time outdoors exploring every nook and corner of the city. If you are new to business in Dubai, then these effective outdoor advertising tools will help you make your brand more visible and stand out in the crowd.
Billboards, Rooftops, Wall Banners, Hoardings and lamp post advertising in Dubai
For small firms and start-ups who have not many funds to invest in advertising, then rooftop advertising and billboards are the ideal picks. Bus stops and metros, which are usually located opposite the malls can give good exposure to your brand. But keep a note to focus on reaching your product to the target audience and where they might need your service. This way, you can announce sale offers and big announcements about your brand.
Hoardings, Rooftop signages are also one of the effective outdoor advertising Dubai strategies for effective brand promotion. If placed at the right spot in a crowded areas like Old Dubai being Deira, Bur Dubai, Karama, Shk Zayed Road hoardings can elevate the customer base and result in optimum brand visibility as well. Most of Dubai’s consumers and businesses are based in the heart of Dubai which has the landmarks like the Dubai Frame, Dubai Gold Souk, Deira Creek to name a few. Dubai’s International Airport which is the most busiest Airport in the world is located in Deira. Reaching every tourist arriving right outside the Dubai International Airport can be perfect where in the brand can target not alone the tourist but also the Dubai resident.
Benefits of billboard advertising in Dubai
Most people are fond of billboards as they not only share information but also entertain the audience. With their catchy images and thought-provoking messages, billboard advertising helps in informing about the local brands. The bold colors and creative graphics allow brand owners to reach more people faster than any other medium of advertising. Compared to TV and radio channel; advertising, outdoor advertising in the form of billboard ads help to cut down the cost by 60%.
Final Thoughts
When it comes to outdoor advertising in Dubai, hoarding and billboards are the two main variants that Clear Vision Advertising delivers to help in bringing the best of results within the defined timeline. Our creative and performance-driven strategies might differ based on client requirements.