A tagline, a small jingle, or a 30 sec TV ad – whatever be the media, the impact an advertisement can create is endless. The advertisement comes in many forms, shapes, sizes, and different media. Figuring out which advertisement strategy suits you is what matters.
What is advertising or advertisement?
Advertising is an act of seeking public attention to an offering through paid announcements by an identified sponsor. That being said, advertisement is the most vital part of brand promotion. It refers to a paid communication message intended to inform people about a brand to influence them to buy or try something.
Different types of advertisement:
The type of advertising that an advertising agency in Dubai chooses to engage in should align with the client profile. Advertising is a routine process where the advertisement agency and the client frequently engages to keep promoting. So here below, we have listed out the various types of advertising that advertisement company in Dubai offers.
Print media advertising was one of the dominant forms of advertising in the late 90s. Today, though it exists, the digital form of advertising has ruled over print advertising. But as long as there is a demand for magazines and newspapers, print media advertising also remains one of the popular advertising types in this modern era. Print advertising includes newspaper ads, magazine ads, brochures, directories, flyers, and posters.
in a city like Dubai, where every day, new people come, has a good scope for outdoor advertising. Outdoor advertising is also known as out-of-home advertising (OOH) is any form of advertising that a buyer comes to see outside their home. Outdoor advertising can be in the form of billboard designs, hoardings, etc. We at Clear Vision Advertising – an outdoor advertising agency in Dubai aims at delivering innovative outdoor advertisement solutions that target the mass population through one billboard or hoarding.
Yet another popular and most evergreen form of advertising media is broadcast advertising. This type of advertising is a bit costly and risky as it involves the chance of viewers switching the channel. TV ads, radio ads are some of the popular broadcast advertising types available.
Social media advertising
Advertising through social media platforms like Facebook, Instagram, Twitter is what we call social media advertising. These days, social media advertising has a great impact on consumer behavior as most people today spend much of the time on social media.
Paid search advertising
This form of advertising involves placing the right keywords so that the advertisement with the specific keyword when searched, comes on top as Google search results. It’s a form of online advertising.